drakes supermarkets

South Aussie Christmas

It has always been a dream of mine to create a campaign that makes a significant difference to local businesses, and in 2020, that dream became a reality. Throughout the year, I had the privilege of uniting 24 incredible local South Australian businesses, fostering mutual support and contributing to the well-being of our state. The culmination of this collaborative effort is showcased in the Drakes Christmas TVC, where all these businesses come together, delivering a powerful message to celebrate a South Aussie Christmas.

Role:

Idea
Creative Director
Copywriter
Art Director
Producer
Director